Research Typography

 Frontier(s)

• The colour of the text is white, this is a common convention of older horror films and it has carried on into the modern design of the slasher horror film genre. Not to mention the inclusion of the red 's' at the end of the name, this colour suggests blood and death. Once again the use of these colours are shown together, they convey the idea of purity and innocence being destroyed and ultimately dying. The colours of the text alone state that the genre of the film will be in the horror genre.
• The style follows the common conventions of slasher typography, looking in to the history you are able to identify that the font is bold and widely spaced. Another convention that you do not see within this text  is a cut through the letters. However in this image you are able to see the small detail of the text deteriorating and falling apart. This follows the idea that the plot in the film will do the same, likely following Todorovs narrative theory.
• The titles text is san-serif while the "what are your boundaries..." is seen with the serif font type. This could be linked to the era in which the film is set as the use of serif text is commonly seen with older films and plots that have the story set in the past.
• Another aspect that is seen with horror film is that the text is usually written in capitals. This helps the tittle to stand out and appear bold on the image. Not only this, it also suggests to the audience that it is going to be exciting, possibly with action as it appears to be exclamatory without the exclamation marks.

 

 

 

The Collector

• Once again the colour of the text is white portraying the idea that the victim is pure. It also helps the text stand out on the black background of the image behind it. While the text in red is difficult to read as it is a darker colour on the black background. However the colour use demonstrates that the company has chosen to follow the conventions of horror films. The colour scheme is continuous throughout the image without a range of multiple colours that would be seen in romantic comedy texts.
• The style of the typography is frequently seen in the slasher genre as it appears to have a thin slash cutting through the text. This makes the genre obvious to the audience as it includes a literal slash. It is bold and dominates a large amount of the image at the bottom with the billings block only using a miniscule amount. They have also used a layering style with the colours of the text, having a pattern of white and red.
• This specific example does not use the serif font, this could be due to the period in which the film is set. When looking at the poster as a whole you are able to see a modern house (possibly representing the American dream). This could suggest that the plot is set in modern day making the film relatable to the audience and increasing the fear factor of the film.
• In this image the text is written in capital letters again highlighting the main text and making it obvious the title of 'The Collector'. The use of capital letters is also used for "He always takes one" at the top of the poster. This text is also clearly visible for the audience to see and gives a small insight at to what may happen in the film while also creating an enigma as to who he takes and possibly why.

 

The Hills Have Eyes

• The style is subverted in this image with the use of black text instead of the white text that is generally used for a horror film. However the background is lighter in comparison to previous posters and therefore it would not have been practical to use a light colour as the audience would not be able to see it. Although it includes a slight hint of red in the typography suggesting that this will be a horror film and has the same aspects of a slasher film. The text also appears to be further distorted with a blurred effect along the bottom. This could be suggesting something about the plot, not to mention that a blur is due to a defect with the eye and therefore could be referring to the title of the film.
• The style of the typography also appears to be subverting the conventions of horror genres with the use of thinner text.
• Serif is used in this style of text possibly suggesting that the plot is set in a different time period. Serif text is a regularly seen in possession films and therefore the designer could be hinting at possible aspects of the film including possession.
• The use of "the lucky ones die first" help to highlight to death and possible torture aspects of the film. While the name of the title could also help create enigma in to the developing story of the film.