Film Poster Analysis

The Last House on the Left -

Typography:

• Uses an older font and made to look like a stamp.

• Makes the film look older, corresponding with colour scheme, and gives an idea of realism.

Colour Scheme:

• Uses typical horror theme colours: black, white & red.
• Dark colours signify death, fear. Red often represents blood and evil.

Image Choice & Position:

• An old abandoned house, looks derelict, common representation of horror genre. 

• Positioned central on the poster, with black surrounding it. The black background around image represents the unknown and unseen, which is one of the greatest fears for people.

Tag Line:

• Tag line uses personal pronouns, such as ‘You’. 

• Makes viewer feel more involved, and potentially targeted, again idea of realism.

 Genre & Audience:

• Clearly horror, potentially gore, serial killers (supported by tag line). 

• Aimed at young adults, or people interested in gore and horror. – obvious by imaging and colour scheme, e.g. not bright and colourful.

The Frost Witch

Typography:

• Text is very delicate and feminine, which suggests innocence and naiveté.  

• The font is a Serif font, common in older articles and stories, which corresponds to the title and image, suggesting an older fantasy story.

Colour Scheme:

• Neutral colour (pale green) of title and text suggests nature and earth, perhaps representing elements, commonly associated with magic and witchcraft.

• This contradicts the title of the film, as the term ‘Witch’ is typically associated with dark and evil. 

• The white and light colours used on the image represent purity and innocence.

Image Choice & Position:

• The image uses the whole area of the poster. 

• Eye is immediately drawn to the eyes of the girl, which are central on the image. The vibrant blue also stands out against the pale white colours of the figure, in attempt to catch the viewers eye. 

• Attractive and innocent looking youthful girl, suggests goodness and purity. This contradicts the title, with the common convention of witch being evil, ugly and often secluded. 

• The smirk on the character potentially suggests manipulation and gives an indication to her personality (manipulative, sneaky).

 Genre & Audience:

• Suggests a family friendly fantasy film, potentially more appealing to children. 

• Could be deceptive, aiming at young adults due to horror scenes, e.g. Snow White and the Huntsman.

 Iron Man 3

Typography:

• Title of film has a 3D effect, corresponding with the futuristic feel (e.g. flying suits & human regrowth and repair). 

• The text along the top displaying names is minimalistic and simple in order to refrain from drawing the eye from the advertising image.

Colour Scheme:

• Uses sepia colouring, with oranges and yellows along with darker blacks and blues. This shows the contrast between evil and good and the hero and the villain. 

• The red colouring of the title continues with the iconic Iron Man colours from previous films.

Image Choice & Position:

• The combination of different images provides proof that all of the elements in a ‘good’ action/superhero movie are included: a love interest, potential ‘damsel in distress’, action fight scenes, a villain and a strong ‘tall, dark and handsome’ main protagonist. 

• The main image is centered, drawing most of the attention, however there are other images in all corners, adhering to the golden rule and piquing the viewer’s interest.  

• The female protagonist’s face is partially hidden to conceal the ‘big reveal’, which corresponds with the film where she is given a drug which causes a transition.

Genre & Audience:

• Action film aimed at young adults, particularly males for the violence and action scenes. 

• Since film is franchise, aimed at anyone who enjoyed the previous films.