Advertisement Inspiration- Website

Our website has a design based on YouTube so I am creating an advertisement that can normally be seen in the top right corner of the YouTube website as shown below.

The advertisement should follow the genre of our trailer which is slasher horror. So we decided that it should be for a horror experience. To look for inspiration I found some horror experiences at Universal and looked at the posters, The posters all involve people as on the experiences people are often dressed up to scare the visitors. The images themselves show gore or masked killers which make the genre and target audience clear. Another common feature of the posters was that the themes were based around horror films/series such as The Purge and Walking Dead and the text was placed at the bottom and the top of the poster so that the image can be seen clearly.

                  

The colours involved are dark and gloomy and the text is in Serif whereas the film/series names are in Sans Serif. In order to see the text against the dark backgrounds the colour white or red is often used. 

At the bottom of the poster small text is used with the name of the company and stating that it is all rights reserved along with this there are a few logos such as the production company of the film/series and the Universal logo.

YouTube ads are often selling a product and entice the audience to click on them to view the website. Therefore, on my ad I will add 'tickets are available now' to make it similar to normal advertisements where viewers have to click the ad in order to buy the tickets and see other specific details such as the exact dates of the event and where it is taking place. This then means that the ad does not need to be overloaded with information and a few key points can be shown.

Evaluation

I think that the main image needs to link to the slasher horror genre in order to convey the genre clearly and show that this is for a specific audience (fans of horror). The poster should be the same genre as our trailer which is slasher horror.

Minimal writing should be used therefore only the key points such as what the horror experience is based on (film/series) and what the actual event is, 'horror nights'. The month of the experience along with 'tickets are available now' would also be good to add to make it clear that this is an advertisement and not just a scary image. Finally, the bottom of the advertisement should have a few logos and some small writing such as 'terms and conditions apply' to add to the fact that this is an advertisement.