Once research was carried out on typical film posters, particularly those of the same genre of our trailer (Slasher Horror), it was imperative that we began drafting our film posters.
Potential Film Poster:
Attached is the paper draft of the film poster that I designed. In order to coincide with our title and narrative, I used a photograph of the killer standing behind a camera, whereby there is then a reflection of the victim being tied up in the camera lens. Having the killer situated behind the camera implies to the audience that he is the villain, whilst still concealing his identity and creating enigma for the audience.
The Photograph:
The photo of the killer behind the camera will be taken and edited using Photoshop. Due to the size of the camera being used, the killer's identity will still be concealed, conforming to common representations of the horror genre in terms of the poster and trailer form, but also, it will create enigma for the audience. A photograph of the victim being, for example, gagged will then be shot and edited onto the original photo using Photoshop, where our group will be able to use various blending tools to ensure an authentic look. The photo as a whole when put together is extremely effective in getting the genre across to the audience as, although cameras are not commonly associated with Slasher horrors, the torture image of the victim will tie this in; the look as a whole works very well with our genre and narrative.
The Golden Rule:
In terms of the position of the various components of this film poster, I attempted to adhere to the Golden Rule by not simply putting the main image in the middle of the poster. For this reason, I positioned the main image of the killer and victim in the top third of the poster; the bottom of the image would then blend into the title, which could be achieved using Photoshop. Due to the size and position of the image, the audience's attention would immediately be taken to the top portion where the photograph is positioned and could create enigma as to what the film is about. From this, the audience's attention is then taken to the title; seeing the title last could mean that they are more likely to remember the name after looking away from the poster. Other film posters which adhere to this rule also include:
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| Human Centipede II Film Poster - reflection in the glasses is similar to our idea |
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Hostel Part III Film Poster
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| Saw II Film Poster |
Titles:
The film name is predominantly displayed in the centre third of the poster. In replace of the 'E' I have included the YouTube 'Play' logo; this is to coincide with the idea that the villain uploads his torturing videos to the YouTube online video blog. Underneath this, in a smaller font, I have written the movie tagline, which we decided would be 'Smile for the Camera'. We chose this as it is a common phrase used in everyday life when people take photos or videos; in relation to a Slasher Horror, this phrase creates a more sinister effect, as it implies that the killer is enjoying the experience and, in a sense, mocking his victims.
Billings Block:
All upcoming movie posters feature a Billings Block as these display the names and associates important for the production of the film and thus, need to be recognised. In many cases, the Billings Block is situated at the bottom of the page and hence, I designed ours to be in the bottom third also, conforming to common representations. Below are some examples of film posters containing Billings Blocks.
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| Mirrors Film Poster |
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| Inception Film Poster |
Evaluation:
Overall, I think that the film poster design above is a very innovative and creative design which clearly gets our genre and an idea of the plot across to the audience. The blend of the two photos together, I believe, will emphasise our skill sets by creative and interesting ways of manipulating images using software such as Photoshop. Although some aspects challenge common conventions, the overall idea conforms to common representations of the poster form, particularly for Slasher horror examples.
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