Poster deconstruction

Saw poster

• This is the poster for the Saw franchise, it has very little detail with a white and clinical background while along the top there is the jaggered edge of a saw which helps symbolise the name and conveys the genre. 
• The genre is clear through the image alone with the severed leg that has become discoloured and dirty over time, Not to mention the blood and the bone at the far end of the image. The red suggests death and shows the litteral image of blood.
• The title has the same typography throughout the entire frnachise as it has become memorable and is easily related back to the series of films. It is a dark colour on a white bacground to make it stand out further and follows common conventions of film posters with the title being large and clear for the audience to read at a distance.
• Billings block at the bottom is faded as it is not the most important information given on the poster, it gives more detail in to the actors, production companies and makers of the film. However people who are more interested would look at this section to find out more information.

Raw Cut poster

• The Raw Cut poster is almost an opposite to the preious Saw poster, it has darker colours drawing the main focus onto, what is most likely, the victim in the refelction in the knife. They have a use of white, portraying the innocents of the victim, that has been distorted and splattered with a blood effect. while the second is completely red text suggesting death and blood.
• The image is of a knife with the reflection of the victim appearing affraid, they would have used digital technology such as photoshop to create this image as it would have been impossible to capture a clear reflection. This is something we will take in to consideration when creating our own poster. The background is dark and scratched with white marks, it could reseble a working surface, however the dark colours help to highlight the main image and texts.
• The text is futher distorted with the appearance of a cut through the text, this shows that it is also a slasher film clearly stated through the use of mise-en-scene and typography.
• The billings block at the bottom is very small and does not take up much of the image, it contrains extra information on the production company and creators. Another aspect of the billing block is the colour, they have used the same blue as the knife to reduce distracting the audience and to link with the image.
• At the top there is additional information about the actors involved, this shows that the actors are considered a main selling point of the film and they want to use that to the fullest potential.

Slasher poster

• This is the Slasher poster, once again there is the use of darker colours with the addition of red and blue. This appears to be common in slasher film posters and will be something we need to take into consideration.
• The image shows a figure with their back against the camera creating enigma in order to intrigue the audience. Not only this, the mise-en-scene in the image shows the antagonist holding a knife and some rope, these two items help the audience to identify that this is a slasher/ gore horror film. In the background you are able to see the house that the victim may live, this could be identifie through the change in colours as yellows are used. This colour usually suggests happiness and light, however in this image it conveys the idea that the happiness will be taken over.
• Simular to Raw Cuts poster the typography also has a slash through the centre of the text, this is the litteral portayal of a slasher horror film. Just bellow the slash there is blood, this conveys the idea of cut skin and death, once again the main conventions of the slasher/ gore genre. The text itself is white, this could show the purity and innocents of the victim before the killer arrived.
• Billings block is once again place in the centre at the bottom of the poster, the text is extremily small and very difficult to read. However this follows common conventions of billings blocks on posters.