The Purge Trailer Titles

0.01-0.02

The green band movie promotion appears first stating that this trailer is suitable for viewers over the age of 17 or for viewers below the age of 17 when accompanied with an adult.

 0.08-0.10

0.14-0.15

The next title that appears is a statistic showing the incredibly low unemployment rate with places such as the UK and France having an unemployment rate of over 5%. This then leaves the audience wondering why it is so low and therefore creating enigmas.

0.25-0.26

0.29-0.30

The next two titles answer the question that the audience are thinking. Having such a low unemployment rate may make it seem like everything is perfect but the reason for this is actually much worse than people would expect. 'All crime is legal' this subverts the representations that all countries have laws against crime 24/7. Therefore, intriguing the audience to see something completely different to what they are used to.

0.31-0.32

The production company appears near the beginning of the trailer, which is common for most film trailers. The production company is 'Universal' which is well known and they have produced many films before such as Jurassic World (2015) and Furious 7 (2015). This means that people who have enjoyed their previous films may like to go and see this one.

1.34- 1.37

'From the producers of Paranormal Activity and Sinister' also emphasises the fact that they have made two other major films especially within the horror genre. Therefore, enticing people who have also liked watching these films.

1.56-1.58

The next title tells us that the film is coming out 'this year' so people can look out for it also suggesting that it is going into cinemas soon.

2.20-2.23

The Title appears on the backdrop of an American flag. However, the flag is discoloured and has been given an earthy look to suggest that not everything is quite right. The use of the American flag also shows that this film is set in America.

2.24-2.26

This title is of the date the film is coming into the cinemas. It also says 'survive the night' suggesting that the majority of the crime happens during the night and the aim is to survive. This also shows the genre is horror as people are being killed.

2.26-2.28

The final title uses social media to try and advertise the trailer. The two uses of social media are Facebook and Twitter which are the most common. A hash tag has been provided to try and get the film trending. At the bottom of the screen it also shows the production companies.

Evaluation

• The titles are short
• They give a few clues about what the film might be about
• They use 'from the producers of' 
• A release date is given
• Social media links are used at the end of the trailer to try and promote the film

Poster Deconstruction

In order to gain some ideas for how our poster should look. I decided to deconstruct movie posters within the horror genre. The purpose of a poster is to increase awareness and build hype for the target audience. The poster allows for details of the film to be slowly revealed which makes the audience want more and encourages people to tell others about a new film being released.

The Purge (2013)

- At the top of the poster it reads ‘from the producers of paranormal activity and sinister’ these are two other well-known films and people who have seen these are likely to enjoy this movie as well. Therefore, promoting the film well and enticing more viewers. Being placed in the top left hand corner is a good technique as this is where people naturally read first.
- The simple tagline above the title of the film reads ‘one night a year all crime is legal’ connoting that this is a special occasion similar to Christmas or Easter which happen once a year. This tagline shows that the film challenges the horror genre’s conventions as people are warned about the destruction that is going to be caused on this one night. Therefore, subverting the common convention that the events in horror films are often unpredictable. As the movie subverts common representations it attracts a larger audience as this is unusual and more people will be intrigued to know what the film is about.
- The title, ‘THE PURGE’, connotes danger and killing. It is in san serif and is white to show contrast to the dark background making it clear to see.

• The main image is presumably the main antagonist in the film. He is wearing a mask over his face suggesting that this is within the slasher horror genre. It conforms to the slasher genre having a male as the main antagonist and the use of a mask. The mask creates a sense of mystery and secrecy.
• The mask on the antagonist looks very creepy and the smile makes it seem as though the character is psychotic which links in with the slasher horror genre.  His eyes are not in-line with the man’s eyes making them look smaller. His eyes are also looking directly towards the camera which add to the sinister look and make him seem as though his eyes are narrow with some sort of twisted glee.
• At the bottom of the poster there is a hashtag which is a good way to advertise the film and increase the awareness because it will be trending on social media such as twitter.
• The hashtag says ‘survive the night’ also telling us that there will be lots of death. Providing a hashtag also makes the audience feel involved and people can talk to each other about the f